goodyer ad 450For a real estate client, I do the entire communication package: social media, website and blog updates, advertising, e-newsletters, corporate brochures, the lot. They are experts in real estate in Sydney’s east, hence the tag-line, ‘No one knows Sydney’s east better than we do’

brochure450          Josephine is clever, creative and works hard on behalf of our brand and we are grateful to have her on our team while we concentrate on buying and selling real estate. It’s a relief to have a professional on board! ….

Pauline Goodyer, Goodyer Real Estate


Below is the website home page for Goodyer which has a blog updated at least twice a week by myself with snippets of news pertaining to Sydney’s eastern seaboard. Goodyer’s tag line is “No one knows Sydney’s east like we do” and it’s across all Goodyer communications, including branding ads in the local property press, across social media, and in e-newsletter communications.

Goodyer's website

Goodyer’s website

Goodyer's Facebook page

Goodyer’s Facebook page

For global healthcare communications company Atlantis Healthcare, I was commissioned to conceive and edit a series of magazines for diabetes sufferers, and two for those suffering knee pain or osteoarthritis.


In both cases, the brief was to turn medical jargon into accessible, plain English with features that ordinary people could relate to while learning about their condition and how to treat it. For Atlantis, getting the facts right is paramount and as a consequence, these magazines are a great example of how to infuse technical medical information with human warmth and readability.

          Thank you Josephine for a job well done! The client is thrilled!
Monika Broucek, Product Manager, Atlantis Healthcare


Diabetes Newsletter 1

Click on cover to view PDF

Diabetes Newsletter 2

Click on cover to view PDF

Diabetes Newsletter 3

Click on cover to view PDF

Click on cover to enlarge

Click on cover to enlarge

Click on cover to enlarge

Click on cover to enlarge

australian-design-centerFor Object: Australian Design Centre, I edited myriad communications for their upcoming CUSP: Designing into the Next Decade exhibition being opened 6 July, 2013 at Casula Powerhouse Art Centre (CPAC) in Sydney. CUSP illustrates how design can be used to shape and influence our world, whether it’s creating healthier public housing projects or designing necessary medical accessories that people actually want to wear.

cusp-logoBelow are some of the exhibition communications explaining how design can revolutionise the way we think, see and experience our world. A dozen exciting design talents show us the way to better design in the fields of architecture, communication, performance, and medical treatment, to name but a few of the 12 disciplines featured in this exciting exhibition.

          We heard of Josephine’s reputation as an Editor and turned to her to finesse our exhibition communications. She delivered to our highest expectations and was a delightful collaborator to boot!
Danielle Robson, CUSP curator at Object: Australian Design Centre

Architect Anupama Kundoo designs for  rich and poor

Architect Anupama Kundoo designs for
rich and poor




Mahboba-copyFor many years now, I have also been doing pro bono work, including writing and editing newsletters, brochures and more for Mahboba’s Promise, a not-for-profit organisation dedicated to uplifting widows and orphans in Afghanistan.

Mahboba Rawi does outstanding work and I document this work in books for her benefactors who include Australian philanthropist, Dick Smith. Visit DICK SMITH BOOKdick smith

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